NovLify Privacy Policy

Last Updated: January 2025

Your Privacy Matters to Us

This Privacy Policy ("Policy") describes how Shenzhen Hongjiayi Network Technology Co., Ltd. ("Company," "we," "us," or "our") collects, uses, shares, and protects your personal information when you use the NovLify mobile application (the "App") and related services (collectively, the "Services").

By using the App, you agree to the collection and use of information in accordance with this Policy. If you do not agree with our policies and practices, please do not use the App.

Quick Summary: We collect information necessary to provide and improve our Services. We do not sell your personal information. We implement reasonable security measures to protect your data. You have rights regarding your personal information, including the right to access, correct, and delete your data.

1. Information We Collect

We collect information that you provide directly to us and information that is automatically collected when you use the App.

1.1 Information You Provide

Account Information:

Device and Usage Information:

1.2 Automatically Collected Information

Device Information:

Usage Information:

Bluetooth Information:

1.3 Information from Third-Party Services

If you choose to sign in using Google Sign-In or Apple Sign-In, we may receive:

This information is subject to the privacy policies of Google and Apple, respectively.

2. How We Use Your Information

We use the information we collect for the following purposes:

Purpose Legal Basis
Provide, maintain, and improve the App and Services Contract performance, Legitimate interest
Authenticate your identity and manage your account Contract performance
Enable Bluetooth connectivity and device control Contract performance
Store and sync your data across devices Contract performance, Consent
Process and respond to your requests and inquiries Contract performance, Legitimate interest
Send you important updates about the App (e.g., security alerts, policy changes) Legitimate interest, Legal obligation
Detect, prevent, and address technical issues and security threats Legitimate interest, Legal obligation
Analyze usage patterns to improve user experience Legitimate interest
Comply with legal obligations and enforce our terms Legal obligation

3. How We Share Your Information

We do not sell your personal information. We may share your information only in the following circumstances:

3.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, including:

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

3.2 Legal Requirements

We may disclose your information if required by law or in response to valid requests by public authorities (e.g., court orders, subpoenas).

3.3 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.

3.4 With Your Consent

We may share your information with your explicit consent or at your direction.

4. Data Storage and Security

4.1 Data Storage

Your information is stored:

Our Services are currently hosted on servers located in the United States, and we store and process your personal information primarily within the United States. This means your data is generally subject to U.S. data protection laws. Due to the nature of the internet and global communications networks, your information may transit through other countries while being transmitted, but we do not intentionally store your personal information outside of the United States or transfer it to other countries for processing.

4.2 Data Security

We implement reasonable technical and organizational measures to protect your information, including:

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

4.3 Data Retention

We retain your information for as long as necessary to:

When you delete your account, we will delete or anonymize your personal information within a reasonable timeframe, subject to legal retention requirements.

5. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

5.1 Access and Portability

You have the right to access the personal information we hold about you. You can view much of this information directly in the App. You may also request a copy of your data in a portable format.

5.2 Correction

You can update your account information directly in the App's settings. You may also contact us to correct inaccurate information.

5.3 Deletion

You can delete your account and associated data at any time through the App settings or by contacting us. We will delete your information in accordance with applicable law, subject to any legal obligations to retain certain data.

5.4 Opt-Out Rights

You can opt out of certain data collection and processing:

5.5 California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

To exercise these rights, please contact us using the information provided in Section 10.

5.6 Children's Privacy (COPPA)

The App is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we learn we have collected information from a child under 13, we will delete that information promptly.

6. Data Location and Jurisdiction

All personal information collected through the App is stored and processed exclusively within the United States. We do not transfer, store, or process your personal information outside of the United States.

By using the App, you understand and agree that:

This ensures that your information is protected under U.S. data protection laws and regulations, including applicable state privacy laws.

7. Cookies and Tracking Technologies

The App may use cookies, local storage, and similar technologies to:

You can control these technologies through your device settings, though disabling them may affect App functionality.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

Your continued use of the App after such changes constitutes your acceptance of the updated Policy. We encourage you to review this Policy periodically.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Shenzhen Hongjiayi Network Technology Co., Ltd.

Email: support@novlify.tech

Mailing Address: Shenzhen, Guangdong Province, China

(For detailed mailing address, please contact us via email)

For California residents, you may also contact us to exercise your CCPA rights or to designate an authorized agent to make requests on your behalf.

11. Additional Information for European Users (GDPR)

If you are located in the European Economic Area (EEA), please note that:

If you are an EEA resident, you have certain rights under the General Data Protection Regulation (GDPR), including:

To exercise these rights, please contact us using the information in Section 10. You also have the right to lodge a complaint with your local data protection authority.

12. Acknowledgment

BY USING THE APP, YOU ACKNOWLEDGE THAT YOU HAVE READ THIS PRIVACY POLICY, UNDERSTAND IT, AND AGREE TO THE COLLECTION, USE, AND DISCLOSURE OF YOUR INFORMATION AS DESCRIBED HEREIN.